Students visit Argos HQ to discuss equality issues

Ruislip High students visited the media studios of Argos to talk about gender and equality issues that they had found in the 2017 Argos catalogue.

Fourteen students from years 7 to 12 took part in the visit to Milton Keynes on Monday 23rd April.

The purpose of the visit was to try and incite a change in the way that Argos advertises its products, particularly toys to bring them in line with future ASA (Advertising Standards Authority) guidelines. Ruislip High students delivered a pitch including statistics about gender balance in the toys section as well as ethnic diversity in the whole of the catalogue. Students came up with a number of ‘quick wins’ for the company that could be implemented immediately which included careful consideration of gender stereotyping and avoiding upholding these in their catalogue imagery.

The trip was led by Mr Campbell, Diversity and Equality co-ordinator. Mr Campbell said, “The staff at Argos HQ were amazed with how professionally and convincingly our students put their points across. Argos staff said that it was as if they had looked at their catalogue with a different lens."

Argos ended the meeting with a pledge to make changes to their advertising within the next six months and have invited the students back for a follow up meeting next academic year.

Samuel in Year 8 said, “The trip to Argos was a unique opportunity for Ruislip High to give their opinion on toys promoting equality. It was really inspiring that they actually listened to students’ points of view and will take it into consideration when producing their next Argos catalogue. Equality for all!”